New initiative to support retailers with digital product passports
Work on digital product passports is now moving from regulation into everyday practice. For many retail companies, the challenge is no longer understanding the requirements, but figuring out how to put the right processes and structures in place.
In a recent announcement, AI Sweden highlights a new training initiative developed together with partners including GS1 Sweden and Svensk Handel. The aim is to provide practical support and make it clearer how companies can move from manual information handling to working with structured and usable data.
This reflects a broader shift that many organisations are currently navigating. For digital product passports to work in practice, there needs to be shared approaches to how information is managed and exchanged, especially when data flows across multiple actors in the value chain. The training will be developed and tested together with a number of pilot companies in the retail sector during 2026.
GS1 Sweden, which is also a partner in Trace4Value+SwePass, is part of the initiative. Within Trace4Value+SwePass, related work is ongoing with a focus on enabling standardised and interoperable data sharing.
